Our Story
In February 2024, I was contemplating starting a venture that could create a positive impact on society while leveraging my skills and interests. I enrolled in a 10-day Vipassana course, a meditation technique discovered 2500 years ago. This was the first time I started looking inward, noticing the subtle vibrations in my body and deeply connecting to my subconscious mind.
During meditation, many thoughts used to cross my mind. In particular, these 3 key events resonated with me:
1. Akunka: This was the first word my baby said when he stood up for the first time. In that moment, it felt like this word embodied courage and growth.
2. IKIGAI: I read this book about Japan’s long, joyful lifestyle, which reveals that Okinawa, a blue zone, has the highest number of centenarians in the world. Okinawans’ daily diet includes seven types of fruits and vegetables. Their “eat the rainbow” approach provides vital fiber, vitamins, and minerals.
3. Household Trends: During childhood, while we all had our shares of tantrums around not eating vegetables, as we grew older, I observed there is a noticeable decline in the consumption of fruits and vegetables when we compare to earlier generations. Typically a woman is recommended to have 25g and a man is to have 35g of fibre per day, equivalent to consuming 700g-1.2Kg of fruits/vegetables. I wasn't near to this at all.
These realizations converged into a single vision: to do something significant in the fruits and vegetables segment. Combining my 20 years of love for cooking and experimenting with various spices, I began to think about how to bring my culinary skills and passion to work.
This is when Akunka was born—a brand dedicated to delivering the power of nature through delicious, nutrient-rich snacks that inspire growth and vitality.
During meditation, many thoughts used to cross my mind. In particular, these 3 key events resonated with me:
1. Akunka: This was the first word my baby said when he stood up for the first time. In that moment, it felt like this word embodied courage and growth.
2. IKIGAI: I read this book about Japan’s long, joyful lifestyle, which reveals that Okinawa, a blue zone, has the highest number of centenarians in the world. Okinawans’ daily diet includes seven types of fruits and vegetables. Their “eat the rainbow” approach provides vital fiber, vitamins, and minerals.
3. Household Trends: During childhood, while we all had our shares of tantrums around not eating vegetables, as we grew older, I observed there is a noticeable decline in the consumption of fruits and vegetables when we compare to earlier generations. Typically a woman is recommended to have 25g and a man is to have 35g of fibre per day, equivalent to consuming 700g-1.2Kg of fruits/vegetables. I wasn't near to this at all.
These realizations converged into a single vision: to do something significant in the fruits and vegetables segment. Combining my 20 years of love for cooking and experimenting with various spices, I began to think about how to bring my culinary skills and passion to work.
This is when Akunka was born—a brand dedicated to delivering the power of nature through delicious, nutrient-rich snacks that inspire growth and vitality.