Our Story

In February 2024, I attended a 10-day Vipassana course searching for clarity and deeper purpose. 

In that silence, three simple but powerful ideas kept returning:

• Akunka: It was my son’s first word — a quiet reminder to stand up for yourself.

• Equanimity: Vipassana taught me to observe without reacting — to move with balance rather than impulse. This became Akunka’s design principle: be steady, be accepting, follow the science, avoid fads, keep improving.

• The Plant Insight: A book Ikigai highlighted something powerful — long-living communities eat more plants, more often and in more variety. That truth stayed with me.

Vegetable Consumption Gap: My research made the truth unmissable: even as the world’s largest vegetarian population, India consumes far fewer fruits and vegetables than recommended — ~225 g/day vs WHO’s 400 g/day minimum.
Globally too, more than 6 billion people fall short.

Science is clear:
higher plant diversity = better metabolic health, lower inflammation and longer lifespan.

I realised the real problem isn’t awareness —
it’s building access, habit and convenience into everyday life.

That’s how 𝐀𝐤𝐮𝐧𝐤𝐚 was born: a brand that brings longevity intervention into the formats people already love — so standing up for yourself becomes enjoyable, consistent and effortless.