Our Story

In February 2024, I was contemplating starting a venture that could create a positive impact on society while leveraging my skills and interests. I enrolled in a 10-day Vipassana course, a meditation technique discovered 2500 years ago. This was the first time I started looking inward, noticing the subtle vibrations in my body and deeply connecting to my subconscious mind.

During meditation, many thoughts used to cross my mind. In particular, these 3 key events resonated with me:

1. Akunka: This was the first word my baby said when he stood up for the first time. In that moment, it felt like this word embodied courage and growth.

2. IKIGAI: I read this book about Japan’s long, joyful lifestyle, which reveals that Okinawa, a blue zone, has the highest number of centenarians in the world. Okinawans’ daily diet includes seven types of fruits and vegetables. Their “eat the rainbow” approach provides vital fibre, vitamins, and minerals.

3. Household Trends: During childhood, while we all had our shares of tantrums around not eating vegetables, as we grew older, I observed there is a noticeable decline in the consumption of fruits and vegetables when we compare to earlier generations. Typically a woman is recommended to have 25g and a man is to have 35g of fibre per day, equivalent to consuming 600-800g of fruits/vegetables. I wasn't near to this at all. 

These realisations converged into a single vision: to do something significant in the fruits and vegetables segment. 

Combining my 25 years of love for cooking and experimenting with spices, I saw an opportunity to merge my culinary passion with nutritional science. That’s how 𝐀𝐤𝐮𝐧𝐤𝐚 was born: 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐬𝐭𝐚𝐧𝐝𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮 — 𝐚 𝐟𝐫𝐢𝐞𝐧𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐟𝐫𝐨𝐦 𝐣𝐮𝐧𝐤 𝐭𝐨 𝐮𝐧𝐣𝐮𝐧𝐤, 𝐨𝐧𝐞 𝐝𝐞𝐥𝐢𝐜𝐢𝐨𝐮𝐬, 𝐧𝐮𝐭𝐫𝐢𝐞𝐧𝐭-𝐫𝐢𝐜𝐡 𝐛𝐢𝐭𝐞 𝐚𝐭 𝐚 𝐭𝐢𝐦𝐞.